Schema markup

What is schema markup and how it affects your website?

28 May 2015

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages

What is scheme markup? was launched on June 2, 2011, providing a structured data markup supported by major search engines.  Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.This structured markup can be tedious to implement, and webmasters often don’t take the time to capitalize on the real benefits.

The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way. Because the markup tells the search engine what that content means

What does Schema markup consists of?

It is a shared library of HTML tags that web crafters can use to add useful contextual information to content. Schema markup is the collaborative effort of the three big search engines (Yahoo!, Bing & Google).  The main goal of schema markup is to provide richer, more relevant results to searchers.  By using schema markup we help search engine bots understand data and help them organize data in the right category.  In essence we help search engines differentiate types of categories, or schemas. Some examples of schemas are: “Thing, Place, Person, Product, Offer, Review, Place…”

How to implement it?

If you have a fairly large website with lots of content, implementing microdata on a site wide scale can take a lot of time and require some big changes in your HTML source code. Below is a major tip you can use to realistically implement this markup without consuming too many resources.

Select your most important content. Those items of content that are important need to be prominent in the search results. Prioritize the implementation by marking up this type of content first.

Benefits of Schema markup

Identification of Author/publisher


This schema identifies the person (or organization for publisher mark-up) who authored the content and produces a rich snippet that contains a photo of the author and information about their Google+ profile on Google.

Better visibility

The search engines crawl all these microdata to determine which element is about what. It is said that microdata explains what the contents mean, not just the name. So no doubt this is the best choice for se to understand a page like a human.

Adding these markups will make your site more semantic than others. That’s mean you site will be most prominent. So there is a sure fire chance to rank higher.

Most Common Schemas

There are different forms of schema markup existing based on what category your pages fall under. For any kind of situations, lists lots of schemas. However, some of the most common ones are listed below:

  • Products
  • Books
  • Reviews
  • Events
  • Movies
  • Recipes

The E-commerce sites will most likely find ‘Product’ type extremely valuable as this may enable identification of specific product details like size, color, reviews, price, special offers, sku number etc. Websites which deals with the event ticket sales will be using ‘Event’ type as it is specifically customized for sporting events, business events, festivals, concerts and social events.

Latest Posts

  • web-hosting dubai, web design dubai, cloud hosting dubai

    8 Benefits of Cloud Hosting Solutions.

    23 April 2018

    If you are into business, sooner or later you will have to get a website…

  • website nevigation2017, web design dubai, web design,

     Top 5 Web Navigation Trends For 2018.

    18 April 2018

    Over the last few years, we have seen lot of changes in the way we…

  • website redesign dubai, web development dubai, website design dubai

    How Often You Should Redesign your Website?

    04 March 2018

    Website redesigning is not something that you want to do very often. However, if you…

  • web design company, web design company dubai, tips when you need web design company dubai uae

    You Know , You Need A Web Design Company When….

    28 February 2018

    With growing internet users, online presence has become essential for every type and size of…

  • web design agency dubai, web design agency uae, web design agency, reduce ounce rate tips dubai, why customers leave website

    8 Reasons Your Website is Turning Customers Away.

    25 February 2018

    Your website is live for a few months now, and on the surface, everything seems…

  • tips for SEO friendly webdesign. web design company Dubai, Web design and development

    How & Why You Should Have SEO Friendly Web Design?

    14 February 2018

    Although in the past, the actual web design of the page does not have all…

  • mobile commerce, e-commerce web design Dubai

    Mobile Commerce – The new Frontier for E-commerce?

    12 February 2018

    With the increased popularity of mobile phone devices, the trend of online shopping has increased…

  • e commerce solutions Dubai, web design dubai, web design company in Dubai

    E-Commerce Trends For 2018.

    23 January 2018

    As we are approaching to a new era of digital transformation e-commerce has gone beyond…

  • WebDesign improve conversion rate , web design dubai, web design and develpment dubai

    10 Tips to Improve Your Website Conversion Rate.

    18 January 2018

    Many people believe that setting up a website for their brand or company is enough…

Trending Updates
web-hosting dubai, web design dubai, cloud hosting dubai

If you are into business, sooner or later you will…

Read More
website nevigation2017, web design dubai, web design,

Over the last few years, we have seen lot of…

Read More
Social Channels


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager


  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General


  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager