People working in web design, development and SEO services are well familiar with “No-Follow” tags or links. Well these types of links or tags are some things webmasters always love to discuss and experiment with. People usually ask few common types of questions that are
Does having No-Follow links helps in website ranking?
- Does Google search engine algorithm completely ignore it?
- Should we be making no follow link or not?
- Are there any benefits associated with it for SEO purposes?
The list of questions is really long. This blog will attempt to clear few of many doubts you may have about it
First, let`s understand What are the No- Follow Links?
No follow links are those that do not pass any link. It`s just a sign for search engine saying that “Don’t follow this link” or “Don’t count this”.
Even though these links don’t pass any links , these are still pretty much important and valuable that`s is what will be discussed in this post.
Well, yes these link don’t directly help SEO but truth is these links helps a lot, it is one factor due to which your search engine ranking is stable.
- Improve Website Traffic
Most importantly traffic because without quality traffic there won`t be any conversion of any form. If you get no follow link from any of relevant sources can directly help you to increase traffic to your website.
Regardless of what niche you are working into, a no follow relevant link will also be helpful to generate extra traffic to your website. For example a simple no follow link from a good website can easily generate between 100 to 200 visitors’ every day easily. And all that will be quality traffic.
- Makes your Site Look Natural
If you have good balance of follow and no follow links then it will make look your profile look natural. That means you will be protected against getting penalized by Google due to backlinks. It will diversify you r profile and can help to escape from search engine penalty. So make your website look natural by appropriate use of follow and no follow links.
- Increases DA, PA & other Metrics
Not all Web page ranks are associated with Google or other search engine however we still check and try to improve matrices against Google. There is nothing wrong with this approach however you may also use DA, PA, and Alexa rank as well.
With no follow links you can improve your Domain authority and page authority that is most important factors among advertisers who only use these factors to start advertising through your website.
Although no follow links are not generally considered to be ranking factors for Google but many other sites like moz, ahrefs, and alexa have complete index of all your links therefore if you have good number of no follow backlinks with good source then you can expect increase in your DA, PA, and other Metrics.
- Builds Authority
No follow links can help your website to gain some authority as well. With appropriate number of No follow links you can expect have good amount of referral traffic on your website. You may be getting more subscribers to your newsletters. In other words your no follow links on credible, old and well known website can help your website to build authority. You should also keep in mind that all this will depend on your quality of content.
- Safest tag
Another benefit of No follow links is that it is safe, that means by putting it you don’t have to worry about no follow links that points to your websites. So unlink follow backlinks you will not get penalized with it.
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