Every business organization wants to have a website. Well, they do but the most important thing that you often hear from them is that they did not find it useful at all. There can be many reasons why their website did not work out for them. Some of the mistakes are so obvious but as webmasters we do not really bother about them, thinking they are probably not that important. These mistakes do not cost as website traffic but also create problems when converting customers and leave a very bad impression about the company. Let us have a look at some of the most common mistakes that you need to avoid at all costs.
Selecting Wrong Domain Name
Domain name is one of the single most important things to be selected in a website. A lot of people use their business name or their own name for domain address or URL of the website. The problem with this approach is that you are missing the opportunity to SEO optimize your URL. This practice can be followed in case your business name is very famous and people are going to use it to search for your website online. However, if that is not the case, you probably need to stick to a keyword related to your business that must come within the domain name.
Spelling, Grammar and Language Issues
Use of proper language is also very important when creating content of your website. Lousy use of language, mistakes of spelling or improper grammar usage would only lead to disgruntled customers. Therefore, make sure that you write your website’s content in a highly professional manner. If you think you will not be able to get it done by yourself in the manner required, you must consider getting services of a professional writer or company that can take care of every detail involved. This way you will make sure that your website professionally portrays your business’s presence online.We are the best professional website design and graphic designer in Dubai
Poor Website Link Structure
Link structure is an important part of the website. Link structure does not only help search engine bots locate the content on your website it also helps users make sense of whatever has been presented online. Therefore it is important that you intelligently place your links. The placement should be such that it promotes ease of use. It enables the users to find information placed anywhere on the website. Also make sure that you do not use a complex link structure. Make it as simple as possible for both users and search engines.
Lack of Ways to Share on Social Media
An important part of online website promotion is the social media. Social media marketing has become part of the search engine algorithms. Therefore, you need to make sure that you provide the users with a way to share the content published on your website. The social media marketing helps you get attention of the potential customers with ease. The establishment of social media accounts also lets you get first hand feedback from customers to bring improvement of the products and services offered.
No Call to Action Items
Call to action items have become an important part of the modern websites. It is important to remember no matter how professional your content is, unless you provide your customers with a way to interact, you will not see any conversions. Therefore, make sure that you are using call to action items on website to guarantee increased conversions. This approach is pretty useful for business organizations looking to improve online sales.
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