eb design dubai, web development dubai, tips for successful web design

5 Components of Successful Web Design & Why it Matters

03 December 2017

Internet shopping has changed the behavior of customers, at least 80% customers now conduct web search about the brand, and company before making a purchase decision.  The design of your company website has a direct impact on your brand presence online that later converts into profits. With growing competition in every business, users are becoming choosier, less tolerant towards bad design and usability.

Your website creates their first impression of company and brand.  The look, visual appeal, overall experience, and usability all contribute to making this first impression. If you make this first impression right, your customer will most likely make a purchase from you.

Therefore knowing the importance of your company, choosing the web design may become a most challenging task for you. Good design should not only have visual appeal but should be functional, showcase your brand perfectly while supporting your marketing and communication goals.


Remember, where visually appealing, well-designed website can attract, engage and convert website visitors, a poorly designed can just do the opposite that can even damage your credibility.


 It takes website visitors just a few seconds to judge your website. This is referred as a “Blink Test” that means visitors scan your website in just 3 to 5 seconds. Within this time they assess your design, content, and other elements to decide whether they want to stay there want to make a purchase or leave without doing anything.

Since every new website visitor is a potential new customer. Every business should plan for “split seconds decision”

With a poorly designed website, your business credibility is at stake.

Few Statistics about Web Design.

  • The website visitor first impression is 94% is design related.
  • 72% of website visitors judge your credibility from web design.
  • 90% customers reject and don’t trust poorly designed websites.
  • 70% of websites on the internet poorly design. (Harvard University Research)

So if your website is not supporting marketing and communication goals, then your web design might be the culprit. You must always get it developed from reliable web Design Company.

Here are few simple tips to make to sure your website passes “Blink Test” and represents your brand in a better way.

Use of Color Scheme.

The color combination that you use in website design should reflect your brand personality. Color combination has a big emotional impact on visitors. Therefore, you should always consider customer psychology while choosing a color scheme.

Here is the impact of different color on human psychology.

  • Sky Blue.  This color is associated with stability, trust, and confidence. An excellent choice where you need to inspire customer confidence in the brand.
  • Black.  Use of black color in design represents grace, prosperity, sophistication, and mystery.
  • White.  It is associated with peace and purity.
  • Orange.  This color represents friendliness, enthusiasm, and warning.
  • Yellow.  It is associated with happiness, hope, and positivity.
  • Green.   It is for nature, health, peacefulness, and community.
  • Red. it can be used to express Power, love, desire, and strength.

Remember.    Text on screen is harder to read then on paper. Therefore the choice of background and font color should improve readability.  If the text is in a light color, the background must be dark and vice versa. Black/ White, Red/Blue, can be a useful combination for this purpose. 

Use of Picture and Graphics.

You must make use of picture wisely. Don’t use tiny or images with bad If you are selling some products, then it’s better to hire a photographer if possible. Use product images creatively and represent them in best way possible.


  • Make use of images and graphics with purpose.
  • Studies show that photos of real people are more persuasive than
  • Illustrate concepts with images.
  • Don’t forget to optimize image file size to make better user experience. 

Simple Layout Design & Navigation.  

You must avoid complexity in web design. Don’t make it difficult for users to understand what your website is all about. Keep design simple but attractive. You must also use easy, predictable navigation.


  • Website navigation affects traffic and conversion.
  • Avoid using format based generic
  • Use Descriptive labels in navigation.



There is no point making website if your customer can’t use it.  Keep things simple. Make access to information easier. They should be able to understand your website quickly. There should be consistency in the flow of web design and hosted information.


  • To pass the “blink test,” you should provide user information in clear and concise manner.
  • It should not take more than 5 seconds to visitors to scan your web page.
  • Make use of clear call to action buttons.
  • Make sure your website load quickly as users will not wait more than ten seconds to load your website.


Optimize it for Mobile and Tablets.

 Mobile users make up of major portion of internet users. Therefore ignoring to design website for mobile users mean losing these customers. You must always optimize your website for mobile and tablet users.

Latest Posts

  • website redesign dubai, web development dubai, website design dubai

    How Often You Should Redesign your Website?

    04 March 2018

    Website redesigning is not something that you want to do very often. However, if you…

  • web design company, web design company dubai, tips when you need web design company dubai uae

    You Know , You Need A Web Design Company When….

    28 February 2018

    With growing internet users, online presence has become essential for every type and size of…

  • web design agency dubai, web design agency uae, web design agency, reduce ounce rate tips dubai, why customers leave website

    8 Reasons Your Website is Turning Customers Away.

    25 February 2018

    Your website is live for a few months now, and on the surface, everything seems…

  • tips for SEO friendly webdesign. web design company Dubai, Web design and development

    How & Why You Should Have SEO Friendly Web Design?

    14 February 2018

    Although in the past, the actual web design of the page does not have all…

  • mobile commerce, e-commerce web design Dubai

    Mobile Commerce – The new Frontier for E-commerce?

    12 February 2018

    With the increased popularity of mobile phone devices, the trend of online shopping has increased…

  • e commerce solutions Dubai, web design dubai, web design company in Dubai

    E-Commerce Trends For 2018.

    23 January 2018

    As we are approaching to a new era of digital transformation e-commerce has gone beyond…

  • WebDesign improve conversion rate , web design dubai, web design and develpment dubai

    10 Tips to Improve Your Website Conversion Rate.

    18 January 2018

    Many people believe that setting up a website for their brand or company is enough…

  • web design dubai, competative analysis

    How Competitor Analysis Can Improve Your Website?

    10 January 2018

    The race of having most attractive and visually appealing website is growing.  Since more and…

  • whitehats design Duba, Web design company, Web design Dubai, color scheme generator

    7 Best Web Based Color Scheme Generator for your Website.

    09 January 2018

    In today`s business world having a web presence is an essential part of your branding…

Trending Updates
website redesign dubai, web development dubai, website design dubai

Website redesigning is not something that you want to do…

Read More
web design company, web design company dubai, tips when you need web design company dubai uae

With growing internet users, online presence has become essential for…

Read More
Social Channels


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager


  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General


  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager