5 Components of Successful Web Design & Why it Matters

03 December 2017

Internet shopping has changed the behavior of customers, at least 80% customers now conduct web search about the brand, and company before making a purchase decision.  The design of your company website has a direct impact on your brand presence online that later converts into profits. With growing competition in every business, users are becoming choosier, less tolerant towards bad design and usability.

Your website creates their first impression of company and brand.  The look, visual appeal, overall experience, and usability all contribute to making this first impression. If you make this first impression right, your customer will most likely make a purchase from you.

Therefore knowing the importance of your company, choosing the web design may become a most challenging task for you. Good design should not only have visual appeal but should be functional, showcase your brand perfectly while supporting your marketing and communication goals.

 

Remember, where visually appealing, well-designed website can attract, engage and convert website visitors, a poorly designed can just do the opposite that can even damage your credibility.

 

 It takes website visitors just a few seconds to judge your website. This is referred as a “Blink Test” that means visitors scan your website in just 3 to 5 seconds. Within this time they assess your design, content, and other elements to decide whether they want to stay there want to make a purchase or leave without doing anything.

Since every new website visitor is a potential new customer. Every business should plan for “split seconds decision”

With a poorly designed website, your business credibility is at stake.

Few Statistics about Web Design.

  • The website visitor first impression is 94% is design related.
  • 72% of website visitors judge your credibility from web design.
  • 90% customers reject and don’t trust poorly designed websites.
  • 70% of websites on the internet poorly design. (Harvard University Research)

So if your website is not supporting marketing and communication goals, then your web design might be the culprit. You must always get it developed from reliable web Design Company.

Here are few simple tips to make to sure your website passes “Blink Test” and represents your brand in a better way.

Use of Color Scheme.

The color combination that you use in website design should reflect your brand personality. Color combination has a big emotional impact on visitors. Therefore, you should always consider customer psychology while choosing a color scheme.

Here is the impact of different color on human psychology.

  • Sky Blue.  This color is associated with stability, trust, and confidence. An excellent choice where you need to inspire customer confidence in the brand.
  • Black.  Use of black color in design represents grace, prosperity, sophistication, and mystery.
  • White.  It is associated with peace and purity.
  • Orange.  This color represents friendliness, enthusiasm, and warning.
  • Yellow.  It is associated with happiness, hope, and positivity.
  • Green.   It is for nature, health, peacefulness, and community.
  • Red. it can be used to express Power, love, desire, and strength.

Remember.    Text on screen is harder to read then on paper. Therefore the choice of background and font color should improve readability.  If the text is in a light color, the background must be dark and vice versa. Black/ White, Red/Blue, can be a useful combination for this purpose. 

Use of Picture and Graphics.

You must make use of picture wisely. Don’t use tiny or images with bad If you are selling some products, then it’s better to hire a photographer if possible. Use product images creatively and represent them in best way possible.

Remember.

  • Make use of images and graphics with purpose.
  • Studies show that photos of real people are more persuasive than
  • Illustrate concepts with images.
  • Don’t forget to optimize image file size to make better user experience. 

Simple Layout Design & Navigation.  

You must avoid complexity in web design. Don’t make it difficult for users to understand what your website is all about. Keep design simple but attractive. You must also use easy, predictable navigation.

Remember. 

  • Website navigation affects traffic and conversion.
  • Avoid using format based generic
  • Use Descriptive labels in navigation.

 

Usability.

There is no point making website if your customer can’t use it.  Keep things simple. Make access to information easier. They should be able to understand your website quickly. There should be consistency in the flow of web design and hosted information.

 
Remember. 

  • To pass the “blink test,” you should provide user information in clear and concise manner.
  • It should not take more than 5 seconds to visitors to scan your web page.
  • Make use of clear call to action buttons.
  • Make sure your website load quickly as users will not wait more than ten seconds to load your website.

 

Optimize it for Mobile and Tablets.

 Mobile users make up of major portion of internet users. Therefore ignoring to design website for mobile users mean losing these customers. You must always optimize your website for mobile and tablet users.
Remember.



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