Growing use of internet, mobile and most importantly access to latest gadgets has resulted in tremendous changes the way we live our life. Buying through internet as it allows users more convenient experience is one of the biggest change we are witnessing. The share of e commerce in total global retail sales was 7% in 2015 and now it has become 17.5% in 2018 shows massive change in people`s behavior. Many other statistics show overall e commerce growth rate has been around 20% on average during last few years. While I believe its just starting and we will see much more e commerce based technologies that will change our shopping experience upside down. Later on these technology impacts on e commerce. First have a look how to make a good e commerce based website. Either you believe it or not, if you are into selling any products, sooner or later you will need an e commerce store. However from our experience we know not every e commerce store is successful, perhaps while making website with shopping capabilities is very easy as compared creating a whole successful business online. The first step towards successful online business starts from having e commerce website that is built while following best practices and emerging trends.
Let`s dig deeper into the best practices you should follow to have good e commerce web design.
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Simple but Attractive Web Design.
Believe me if you think, a website that is too flashy and look like something really amazing with use of graphics will work for you then you are wrong. No doubt it should be attractive, but many people give it more preference then simplicity and usability. Attractive look should never be given preference or compromised over usability or simplified design. Put more focus on usability and simple design. Attractive looking should be better kept to play with some good colors combinations. Simple layout, good use of colors, easy well focused and explained navigation will work best for you.
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Improve Customer Engagement.
Another most important factor for creating good e commerce web design is improving customers engagement. There should be everything that your customers are looking for. It may be good content that may take their focus; It may be good product images or videos. Think from customer perspective and you will understand how important it is to make it more engaging for them. If you already has e commerce store then, very high bounce rate might be the sign that your website is failing to engage customers.
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Write Good Product Descriptions.
One that is very important and often ignored is your product description. A customer who is interested in your product will definitely read product description before making a purchase. It is your chance to address his questions, his concerns and effectively persuade him to buy that product. A creative flair in product description will work best. Make sure you provide full benefits of buying that product in concise manner.
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Improve Accessibility.
If you have every purchase anything, all you want is to find the product you want easily. if you make it two hard for them to browse through it, or if its navigation through products does not work well, believe me your will lose customer. It is most important thing. Clearly explain how the item can be search optimized through different options and make sure it works perfectly as well. Keep every product at no more than 1 or 2 clicks.
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Make Your Cart Page Customized.
Make sure that your cart page is fully customized with multiple options. It should be easy for your customers to change products, their quantities and types etc. at any stage of shopping on your website. You can also add more option into it that may allow your customers to compare different products in terms of price.
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Multiple Options Of Payment Mode.
You may offer everything on your website in perfect manner but it you are giving limited choice of payment method then you are making a huge mistake. If you are only accepting visa or master card you are discouraging many other customers. it is era of globalization and customers may access and buy products from anywhere in the world. Therefore be open to all other options as well.
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Clear Tracking Of The Orders.
Once customer has placed an order with you, don’t make it hard to track them the order. Yes it does not necessary make them call to you to inquire about progress on their order. You must provide it online. Make sure in whatever status order in, you keep them informed proactively. It might be with converting different stages of order and you can keep these stages updated in the login of the customers. It`s not much difficult to do, you can easily integrate such e commerce tools in your online store
Looking for reliable Website Design Company in Dubai? Whitehats Design specializes in developing corporate web design, ecommerce web design and web portal that are developed according to modern trends.
We Design everything with passing and in-depth analysis of your market, customers, opportunities and competition to push the web to its full business potential, delivering you maximum ROI.
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