webconversiondubai tips, improve conversin tips

15 Tips to Optimize Conversion through Checkout Pages!

22 May 2018

When it comes to conversion rate, no one wants to leave this aspect neglected. It is important that you check and tweak almost every page with proven techniques that can help you turn website visitors into customers. it is important that you not only test your website for usability and improved conversion but also keep applying different techniques and tricks to see if it gives you some improvement regarding the conversion of the website visitors. Homepage and checkout page are most important pages that should always the prime focus of your strategies.

At Whitehats Design, when you opt for our web design service, we make a full effort in applying all such tweaks and tricks that can help your conversion rate. Here are 15 tips based on our experience that will help you improve your website`s usability, content structure, and design to achieve better conversion rate optimization.

Tip # 1. Single Page Checkout.    You must make sure that your web design checkout process is completed on a single page as it will reduce the number of clicks required to place an order. You must ensure to make it smooth and easy as much as possible.

Tip # 2. Make it Clutter Free.    Your checkout page must be clutter free, therefore you much remove all extra clutter on that page and only keep it for one purpose that is pertinent content.

Tip # 3 No Compulsory Sign-Up.   You must not make signup on the website compulsory to the customers. They should be able to place an order without signup on the website.

Tip # 4. Employee Smart Forms.      On check out page, where possible you must make sure of auto-fill option that is possible through using smart forms, for example, Google auto fill and auto detect forms can detect credit type automatically.

Tip # 5 Show the Incentives.   If you are able to provide your customers any type of incentives then make sure it is visible on the checkout page. For example, you can offer free shipping or free returns that is clearly mentioned on this page.

Tip # 6. Add Security Seals.  All the customers want to keep their credit card information hidden and out of reach of hackers, If you add security seals and logos of secure payment gateway it will surely have a positive impact on customers.

Tips # 7. Optimize for Different Screen Sizes. Your checkout page should be responsive and able to fit with different types of screen sizes.

Tip # 8. Allow Customers to Save Items.  You must make sure that while customers have not yet completed orders, all the items that they have placed in their checkout box, remains saved until the computer is restarted or next visit.

Tip # 9. Add Make Wish List Features. You must add create a wish list feature on your check out page.it will allow customers to add items they like and check out later.

Tip # 10.  Add Option for Checkout or Continue Shopping. As customers like an item, they should be given two options whether to check out immediately to continue shopping as usual. This will allow customers to keep one time saved in checkout while they browse through other items.

Tip # 11.  Add Printing & Email Order Option.  You should add printing order and email order option on the checkout page. This will be a good option for your customers to facilitate them keeping the order details saved on paper and email if they want.

Tip# 12. Inform Users on Adding items in Cart. You must make sure that you let your customers know that they have added items to their cart through a small message. It will make your checkout page more usable.

Tip # 13.  Sufficient Product Information.   It is important that product information is not just on your products page, but also available when the customer is checking out of order. This information can be product size, image, video, summary etc. it should provide a snapshot of what customer is purchasing.

Tip # 14.  Allow Pre-Ordering of Item.  If any of your items is out of stock or not available due to some reason, you can consider users option to pre-order an item. It will improve your sales and loyalty of your customers.

Tip # 15.  Provide Customer Assistance. Make sure you are able to fully assist customers in placing their order. It can be in the form of FAQs, Online chat, Shipping details, privacy policy etc.


Looking for reliable Website Design Company in Dubai? Whitehats Design specializes in developing corporate web designe-commerce web design and web portal that are developed according to emerging modern trends and higher conversion rate.


Latest Posts

  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

  • Google cloud build announced

    Google Cloud Build – A New Continuous Integration & Delivery Platform

    26 July 2018

    Google Cloud Next 18 day 1 has concluded with various announcements that were sure to…

  • Payment_Gatway_Ecommerece_Web design_ Dubai

    How to Choose Payment Gateway for your E-commerce Website?

    22 July 2018

    As E-Commerce industry growing and the use of smart phone is on the rise, customers…

  • visual_search-works-ecommerece-webdesign -dubai

    How AI based Visual Search Will Revolutionize Online Shopping?

    19 July 2018

    Just recall, the last time you made a purchase. It pretty much sure it was…

  • website-security corporate web design dubai

    5 Ways to Increase Website Security without Compromising Usability

    16 July 2018

    Setting up corporate website or ecommerce web portal design requires considerable amount of time, energy…

  • increase website engagement_Website design dubai

    5 ways to increase website visitors engagement.

    11 July 2018

    The purpose of every website is sell products or services to the target market. This…

  • Google_xml_sitemap_webdesign_web_Design_Dubai

    How and why you should Add XML sitemap to your web design?

    03 July 2018

    You are reading this because either you have interest in webdesign or own a website…

Trending Updates
How to make Website GDPR compliant

The GDPR or General data protection regulation came into effect…

Read More

Website development projects require lot of resources. These are focused…

Read More
Social Channels


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager


  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General


  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager