Google material design is the visual design language introduced by the world’s largest mobile OS maker and search engine company. Introduced back in June and launched in recent days through a set of instructions to the app developers by Google, material design seems to be the next big thing in the world of design.
Unifying screens and products
Google Material Design is a great solution for unifying the various products, and more importantly screens, that Google has on the go. Devices and screens will only keep on changing and diversifying. In order to address the variations Google now has a language that clearly defines how it can be used on various platforms like web apps, smartphones or smart watches.
It’s flexible
Google Material Design has enough flexibility for designers to address various devices and screens. There are guidelines that allow adjustment to specifically cater to a small or large Android display. This too will make the life of designers easier as it doesn’t pose restraints but solutions and tools instead.
A new direction for Google
Google has never been known for its design approach. Over the last few years they have started to implement a lighter cleaner design aesthetic but it was still a subtle approach.
Therefore, it’s interesting to see Google take the design bull by its horns to create an impressive design language. With Material Design Google is becoming a design leader. They may not be there yet, but they have stepped up their game and shown they are capable of creating great visual design.
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