Social Media Marketing :The latest revolution

30 May 2013

The rise and development of social media has been revolutionary. Forums have been created especially for information and opinion exchange.

Companies are now forced to redesign the models by which they interact with their audiences – from press releases to live human dialogue, from “reacting within an established time-frame” to real-time dialogue to resolve the problems of their customers.

[button icon=” icon-bar-chart” size=”large” type=”default” value=” Link to other page ” href=”http://whitehatsdesign.com/design/testing-post/”]

In today’s competitive economic climate, only a deep understanding of the demands of existing and potential customers will enable companies to improve their products and services. Although social media has forced businesses to shift towards a new communications paradigm with their audience, it has also provided them with this necessary understanding to maintain a competitive edge. The practice of gathering customer comments for the purposes of product development and service improvement is not yet widely employed by business, but all the trends in the development of the market and of technology point to the inevitable shift towards it.

[googlemap zoom=”10″ type=”SATELLITE” height=”400″ text=”” latitude=”0″ longitude=”0″ ]

Recent research by TNS showed that when consumers have a problem with a product or service, 57% of them will seek a solution to their problem online in the first instance. Among 16 to 24 year olds, this figure is 71%, and among 25-34 year olds – 65%. Customers today, expect a response from a company and for it to be prompt. Quick and effective handling of such inquiries has a direct impact on increasing loyalty among a company’s audience and attracting new customers. Management of the consumer experience in social media is therefore imperative in strengthening a company’s reputation and widening its share of a saturated consumer market, where the customer can easily switch between service providers.

[blockquote class=””]Customers today, expect a response from a company and for it to be prompt. Quick and effective handling of such inquiries has a direct impact on increasing loyalty among a company’s audience and attracting new customers.[bqauthor]Jhon Doe[/bqauthor][/blockquote]

In order to maintain a company’s competitive edge, collecting and analysing feedback about the company online is imperative. Such monitoring cannot be a one-time investigation, it must be performed regularly or the whole point of the exercise will be lost.

Social media monitoring is currently used to track trends such as monitoring customers’ perceptions of a company’s brand, advertising, and individual promotional activities; monitoring client feedback for the purposes of reputation management; and monitoring feedback, complaints and questions from customers with the aim of handling them directly through a support desk.

In order to obtain maximum value from potential opportunities, companies should use a specialised social media monitoring system.

The social media monitoring market is relatively young, but is already developing rapidly in the majority of countries across the world. The market offers a range of services to search and process data at varying levels in terms of comprehensiveness of data collection and depth of analysis.

The selection of a monitoring system which meets the current and future needs of a business can be a key factor which will either enable a company to open the door to the new opportunities of the social Internet, or leave it wandering aimlessly on the threshold.

social media Graph

Social media can turn into a powerful trump card against competitors who have not yet succeeded in understanding the dynamics and role of the Internet in the modern marketing world.

Courtesy : ITP .net



Latest Posts


  • Mobile application development company in Dubai

    5 Things to Consider Before Hiring a Mobile Application Developer.

    08 October 2018

    Got a great idea for mobile app? That you believe will attract mobile users. Many…

  • web design company dubai

    How Website Redesign affects your Online Business?

    25 September 2018

    Websites often need to be redesigned for one reason or another, however, one thing most…

  • E Commerce web design Dubai

    6 Things to Consider before Starting E commerce Website.

    19 September 2018

    Many businessmen who are interested in selling their products online believe that they just need…

  • website-optimization images web design dubai

    How to Speed Up your Website through Image Optimization?

    12 September 2018

    You may have heard from many people who know (SEO) Search Engine Optimization techniques that…

  • Logo design trends for 2018

    Logo Design Trends for 2018 and Beyond.

    10 September 2018

    When you think of any brand what comes to your mind is their visual identity.…

  • Wordpress_trends 2018

    WordPress Web Design Trends For 2018.

    28 August 2018

    Looking back on 2017, I think it’s safe to say that it was a good…

  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

Trending Updates
Mobile application development company in Dubai

Got a great idea for mobile app? That you believe…

Read More
web design company dubai

Websites often need to be redesigned for one reason or…

Read More
Social Channels

Testimonials


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us. Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it! Didier Sloukgi | Finance & Admin. Manager

    NORTHCORP

  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems. Tina Tejones | Accountant General

    ACO

  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodating Renate Fernandes | Office Manager

    id-Studio