Website is one of the most important part of your overall business strategy. It often takes a significant amount of time, efforts and money to set it up. However, if you are not getting the response from your customers as per your expectations, then this may be the time to look for reasons that are resulting in a mediocre outcome. An effective web design requires a lot of effort and decision making. If you are not well versed in web design, then a few bad choices can lead you to common web design mistakes. As a result, your website may not help you to achieve your business goals.
You should know these most common web design mistakes and try to avoid them.
Many companies make a mistake by hiring any web design company without exploring much about them. Not two companies are the same; they differ greatly in skills and experience. Therefore, you should always see their portfolio before hiring them for your website design.
Another mistake that companies make is that they go to web design companies without thinking much about “goals of the website,” target customers or clients, strategy to drive traffic to the website, planning to update website content and allocation of budget for its maintenance. A good web design company should also ask these questions, if not you should be doing some paperwork before getting into website design.
Many companies make a fundamental mistake by not going for responsive web design. As a result, they lose website traffic due to poor mobile user experience. According to research, 40% of customers switch to competitor’s website as a result of poor user experience on mobile.
A common mistake made by companies is that they focus too much on the attractive and glossy look of website. Although, the look is important but not more than usability. You should use simple, easy to use and predictable pattern of web design so the visitors can easily navigate and find the information they are looking for.
Page loading time is a major factor that contributes to website visitor`s bounce rate. You must remember, each second that increase loading time also increases the bounce rate. According to research, many visitors leave webpage just because it takes time loading it. You must always keep an eye on how well your website is performing. In addition to that website response time should not be increased at the loss of glossy looks that has too many graphics on it.
Every website is designed to achieve specific business goals and in many ways, the web content persuades customers to press call to action button on your website. However, in some cases, your website may be designed in a way that makes it difficult for customers to locate it. Call to action should be used at appropriate locations on your website and should be visible. In addition to that call to action button should not be hidden far down the page or there should not be competing calls to action placed on one page to avoid any confusion.
Website navigation menu helps your customers to locate information easily. There are many reasons to keep it simple, predictable and usable. Word press and many other web design tools including content management system give us many different options to make navigation simple and usable. Many web designers make a mistake by leaving it to CMS that automatically creates navigation by adding all top-level pages directly. As a result, what you get is difficult to use cluttered menu.
Social media can lead thousands of visitors to your website. It is only possible if your content actually gets so many likes and can be shared throughout social media. So you should understand the importance of making it easier for your website visitors to share it online. In absence of any such option, website visitors will have to make an extra effort by copying the link and paste it into their social media pages. Therefore, if you don’t have webpage social media sharing option on your website, it is a design failure that will cost you in long run. There are plenty of plugins available online that can be used for this purpose and will make it easier for you to add this option in web design easily.
If you are looking for “Web design company in dubai” and want to avoid these common mistakes, you can contact us at +971 4 33 82500. Whitehats Design provides attractive, usable, and affordable web designs in Dubai that is developed considering your specific business needs.