In case you are planning to develop the presence of your business online, then one of the very first things to consider is that whether to create a mobile app for users or mobile friendly website or both? The choice comes down to few factors that depend on your target audience, your budget, purpose and required features.
Before digging deeper into the benefits of mobile websites vs. app, it will be a good idea to understand the key differences between these two.
A responsive or mobile website is like any other website that is generally based on browser-based HTML pages that are linked together and are accessed over the internet.
While on the other hand cross browser apps are kind of applications that are downloaded and installed on your mobile devices. These apps put contents and data from the website that is sometimes downloaded so it can be accessed offline as well.
Making a choice between the responsive website and an app is not simple as it all depends on your specific goals that you want to achieve by letting mobile users access your website. For Example, if your product is an online game then getting an app developed for mobile users is a better choice. However, if your goal is to offer your users a mobile friendly content, then a mobile friendly website will be the best option. In few cases, it will be more appropriate has both the cross-browser app and responsive website as well.
Most of the businesses generally start their mobile web presence by getting their mobile friendly website developed while apps are developed for specific purposes that can’t be performed through a web browser.
- 1. If your main goal while having a mobile presence is to communicate with your mobile users and develop your online brand image then responsive website design is always good This because having the mobile website will give you the number of inherent advantages over apps including broader accessibility, compatibility, and cost effectiveness.
- 2. The first advantage of the responsive website is that your users can immediately access it over the web while in order to access mobile apps they will have to download first and install it to access the content. That creates a barrier between customer engagement and conversion.
- 3. Your mobile website will be highly accessible across all platforms and devices without any problem, that means it will get more attention from the users who will not have to make hassle to read content at your website
- 4. A mobile friendly website just like any other website can be upgraded quickly without much problem however on the other hand if you require changes to your app it will require a lot of time and efforts while users may have downloaded the application.
- 5. Users can easily find your mobile friendly website because it is available in the search engine. That means it will be able to attract more traffic.
- 6. Mobile friendly websites are easier to share through simple URL; you can just put these links on your social media networks so other can easily visit your website however the links to mobile apps are not that easy to share you can only ask others to download and use it.
So we have discussed advantages of mobile friendly websites against mobile apps. Let’s have a look under what circumstances these mobile apps are the better choice.
- 1. Mobile apps can be the good choice for interactive games like angry bird etc.
- 2. If you have the customer who will be regular users of your website, then you can offer more personalized service for them.
- 3. If you are offering some service where your clients will need to input some data and that will be manipulated to generate some sort of
- 4. In case you want to provide your customers some sort of service that will be available offline as well,
As mobile usage continues to grow worldwide the question between the choice of app and website will be the matter of hot debate. However, your choice should be based on specific requirements of your business. If you are looking for marketing, delivering the contents or developing the online presence, then you must prefer website instead of mobile apps.
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