Website owners have long-since known that keeping track of traffic to your site is almost as important as the content you offer up. By far, the most popular and widely used tool for monitoring these important statistics is Google Analytics. So popular, in fact, that Yahoo! recently announced that they would be cancelling their web analytics service (way to know when to call it quits, Yahoo. Now if only Bing would accept reality and stop trying to make their name into a verb.)
But while the knowledge is definitely out there that using Google Analytics is pretty much a must-do for websites, the majority of site owners still find themselves at a bit of a loss when it comes to maximizing the benefits of this mighty little web tool.
Below are three important features available through Google Analytics that you may not be using now, but could greatly benefit from exploring: