Websites are emerging as one of the most important asset for your business marketing and growth. You may have spent enormous time and money while developing it. However if it does not do any good for your business then all go waste. Have you ever thought what your visitors do after they land on your homepage? While most of the website visitors mostly see what’s on your homepage, it should have the capability to engage and convert them into customers. Getting website visitors is not a matter of luck, it`s all about having good landing page that can significantly help you with conversion rates.
Let`s dig a bit deeper about landing page and how it should be designed to enhance conversion rate?
A landing pages a web page where you directly send visitors with a goal to convert them into customers or subscribers. It is mostly a standalone page with a sole purpose of receiving traffic from marketing campaigns and generates leads with focus CTA (Call To Action).
Your landing page shows how you greet your customers after receiving them. Does it have all the important elements there?
Here we have discussed what it landing page should have.
There is no such thing as one size fits all for the great landing page. It all depends on your goals, service offerings and target market that are unique and different to every website. You should look for few characteristics that may play an important role in improving conversion rate.
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A Headline and Subhead.
It is one of the most important elements because 90% visitors who read headline also read CTA as well. Therefore, planning for better conversion starts right from this point.
While crafting headline and subhead you must make sure that it is
- It should sends a clear message,
- It is creative.
- Focus on benefits offered by your brand.
- To The Point.
- Relevant to the TextYou will need to test with few headlines to see which one works best for you. Similarity, you should d write subheading that supports headlines.
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Body Copy
Now if you’re heading and Subheading is attractive enough, your visitors will pass on to the body. In case if your CTA is high risk for example committing customers for payments with a subscription then you will probably need longer body copy. However, you must remember your customers have short attention span and don’t make it too long for them to read.
What you should do is
- Break text up with bullets or shorter paragraphs with digestible chunks to increase readability.
- It should be high value content that answer the concern and need of the customers, they will only read if it provides what they need.
- You may also create urgency for example with limited discount with countdown timers, limited offer with date and time of offer ending.
Always remember, to use your words careful and try to engage them by keeping their interests into what you are telling them.
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Images and/or Video.
Graphics, images, animations and videos takes less time to deliver message. They are much more effective then text in getting attention of customers. Quality visuals based on products, screenshots, photographs or videos are essential part of any lading page. You should place yourself as customer and consider how to convince people to buy products from you. Any thin persuasive interesting will work here depending on the type of products/ services, you are selling.
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Trust-Building Elements
If you want higher conversion rate, then you will have to improve the trust and confidence of customers on your brand. You can do many things like
- Review/Testimonials from customers.
- Real time proofs, Case studies, portfolios
- Use Security Batch Icons.
- Logos of popular clients.
Use these elements and it will have a positive user experience that is essential for safe digital environment that will boost your brand image too.
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Clickable Call-to-Action.
Text, headlines, and photos all can work great but if you don’t have CTA (Call to action) then it will not work. You should have something to click on your page. It is important that to generate quality lead through your landing page you have a clear CTA placed at the right place. It can be anything like shiny button, colorful link or form. Just remember it should be easy to recognize.
Looking for reliable Website Design Company in Dubai? Whitehats Design specializes in developing corporate web design, ecommerce web design and web portal that are developed according your specific business needs and ensures your success online.
We Design everything with passing and in-depth analysis of your market, customers, opportunities and competition to push the web to its full business potential, delivering you maximum ROI.
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