5 Landing Page Mistakes That Sabotage Your Conversion Rate

16 November 2017

When it comes to web design the most important factor that should be considered is that it should not only successfully engage website visitors but also able to convert them into customers.  However, there are number of factors that play an important role in this conversion. If your website is failing in any of them then it might be disastrous for your business.  Landing page plays the most crucial role in your sales funnel.  Whatever the goal of your website is the way you set up your landing page makes a lot of difference between losing potential customers and generating the new leads.

You can easily check how well your landing page is converting your website visitors into customers and in case you find out it is low then landing page design might be the biggest culprit. Even a single web design mistake may ruin whole customer experience.

Website Not Designed as Responsive.

The use of smartphone devices has significantly changed our lives. Today, most of the users are accessing the internet via these devices. Therefore, it has become essential to adopt these changes. Your website should be correctly displayed on mobile devices. For that, you must be using Responsive web design. Responsive web design is now needed for every website.

Having responsive web design means you will have optimized browsing experience for users. It also means your single website will be able to fit into the different size of screens so the user gets best possible experience while visiting your website.

Cluttered Design.

When it comes to landing page design, you will be surprised to know that only 16% of landing pages are free from nuances and navigation bar. Perhaps, many companies think landing page should be full of “call to action” and “offers”. But this is not the right way to influence website visitors. If you see successful websites they all have one thing in common and that is their landing page is not only clutter free but purely focused on single action. Most of the times navigation bar is eliminated.  The landing page offers website visitors one action for which the website is designed. Clean, simple web designs that minimize the distraction prevent users from needless distractions and immediately comprehend what they are supposed to do on the website.

 Call to Action Button Color.

While experts are coming up with different theories about the use of colors combination and trying to understand which color is more suitable for conversions? However, it should be understood sole color can guarantee improved conversion however as the color affects human psychology a reasonable use of color combination can help your landing page stand out from others. For example, if your landing page has green-hued color then your call to action button will not look good with any other shades of green color. You should explore different color options like Blue, Black, Red, and Green and understand how well they fit with your landing page background.

Lack of Inspiring Imagery.

Your landing page should be designed in a way that it must persuade your website visitors to stay on and browse your website for a longer period of time. An appealing image that can increase the curiosity of users is a good idea. In case, you don’t use any such image will make your customers bore and uninspiring. For example, a picture of women who is a happy customer can work well with it. Your image may be related to them but always remember it should be attractive and high quality otherwise, it may adversely affect your conversion rate.

Visual Distractions.

Visual distraction is a major element that you will find on most of the landing pages. You must remember every extra element other than conveying what you are mainly offering through the website is a distraction. This will count towards useless distraction that has no benefits for your website. So keep it simple as much as possible but functional. The use of visual elements should not be without purpose.

Conclusion.

In this blog, we have discussed few of common landing page mistakes that are commonly found on websites.  A landing page is the most important page of your website where you get a chance to convert your convert website visitors into customers. Therefore, it is wise to optimize your landing pages to maximize the conversion rate. Improving customer experience should be your main focus area.

if you are looking to redesign your website to enhance your conversion rate then you can contact us and have your website redesigned for improved customer experience.

 



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