Important Elements of A Winning Landing Page-Dubai Web Design Agency-Whitehatsdesign

Important Elements of A Winning Landing Page

11 February 2016

Online marketers are always thinking about high quality landing pages that ensure maximum conversion. However, a lot of times, these landing pages fall much short of the expectations set. There are many reasons why companies investing in online marketing need to have landing pages with high conversion rate. However, one of the biggest reasons of all is to save money. Imagine the amount of money that goes wasted because of poorly designed landing pages. Let us discuss in detail about the elements of the landing pages.

 

Header of Landing Page

The header of a landing page is the most important part. It decides if the visitors would continue to scroll down for further details or not. If you have not designed the header well enough, it would mean that the users will close your page before scrolling down, resulting in a lot of money wasted on internet marketing. You need to sit with your web designer to see the trends ongoing in the market and particularly within your industry. This would give you an idea about the type of headers which actually click. Once you have been able to successfully select the right type of header, you can go ahead with the actual construction.

 

The Body Text

pThe body text is another important area that helps you create interest for the users. The idea is not to drag in too many ideas but to hit the nail on the head. The approach used in body text is called AIDA, A for Awareness, I for Interest, D for Desire, and A for Action. The first A of awareness means that you are putting in enough information so that the visitors landed on the page know what you are talking about. The I for interest means that you are creating interest by talking about the problems faced by the customers and solving them by offering your product or service. The second D is for desire, meaning your content is interesting enough to start thinking about procuring the product or service from your company. The last A of action means putting in a call-to-action item which allows your users to take action. The call to action item for landing pages is the form and the submit button.

 

Conversion Focus

There are many things that result in getting the landing page converted easily. However, one of the most important elements is the form. The form needs to be created in such a way that it captures the most desired information. If you are trying to collect too much information by creating lengthy forms, you will be disappointed. We as human beings are driven by convenience and we do not want to fill long forms unless we are really required to. A lot of times internet marketers face the issue of low or not conversion at all, in which case you need to try different formats of the same form to see which works the best. We are highly Capable Dubai Web Design Agency who have years of experience designing  websites.

 

Creating Trust

Trust is one of the most important aspects of a landing page. If you fail to offer trust to the users, you will not be able to see the conversions. There are many things that create trust. To start with, the experience that you have in the field is an important element in creating trust. Second, address the core concern of your potential customer instead of beating about the bush. Third, provide a social proof whenever possible like a customer review or testimonial to let the visitors know that you have already done it successfully enough to get appreciated. Fourth, tell the users about your company a bit, even in a line or so. Fifth is that make realistic promises and over deliver, instead of promising too much and failing miserably.



Latest Posts


  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

  • Google cloud build announced

    Google Cloud Build – A New Continuous Integration & Delivery Platform

    26 July 2018

    Google Cloud Next 18 day 1 has concluded with various announcements that were sure to…

  • Payment_Gatway_Ecommerece_Web design_ Dubai

    How to Choose Payment Gateway for your E-commerce Website?

    22 July 2018

    As E-Commerce industry growing and the use of smart phone is on the rise, customers…

  • visual_search-works-ecommerece-webdesign -dubai

    How AI based Visual Search Will Revolutionize Online Shopping?

    19 July 2018

    Just recall, the last time you made a purchase. It pretty much sure it was…

  • website-security corporate web design dubai

    5 Ways to Increase Website Security without Compromising Usability

    16 July 2018

    Setting up corporate website or ecommerce web portal design requires considerable amount of time, energy…

  • increase website engagement_Website design dubai

    5 ways to increase website visitors engagement.

    11 July 2018

    The purpose of every website is sell products or services to the target market. This…

  • Google_xml_sitemap_webdesign_web_Design_Dubai

    How and why you should Add XML sitemap to your web design?

    03 July 2018

    You are reading this because either you have interest in webdesign or own a website…

Trending Updates
How to make Website GDPR compliant

The GDPR or General data protection regulation came into effect…

Read More
web_access_web_design_dubai

Website development projects require lot of resources. These are focused…

Read More
Social Channels

Testimonials


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager

    NORTHCORP

  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General

    ACO

  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager

    id-Studio