Online marketers are always thinking about high quality landing pages that ensure maximum conversion. However, a lot of times, these landing pages fall much short of the expectations set. There are many reasons why companies investing in online marketing need to have landing pages with high conversion rate. However, one of the biggest reasons of all is to save money. Imagine the amount of money that goes wasted because of poorly designed landing pages. Let us discuss in detail about the elements of the landing pages.
Header of Landing Page
The header of a landing page is the most important part. It decides if the visitors would continue to scroll down for further details or not. If you have not designed the header well enough, it would mean that the users will close your page before scrolling down, resulting in a lot of money wasted on internet marketing. You need to sit with your web designer to see the trends ongoing in the market and particularly within your industry. This would give you an idea about the type of headers which actually click. Once you have been able to successfully select the right type of header, you can go ahead with the actual construction.
The Body Text
pThe body text is another important area that helps you create interest for the users. The idea is not to drag in too many ideas but to hit the nail on the head. The approach used in body text is called AIDA, A for Awareness, I for Interest, D for Desire, and A for Action. The first A of awareness means that you are putting in enough information so that the visitors landed on the page know what you are talking about. The I for interest means that you are creating interest by talking about the problems faced by the customers and solving them by offering your product or service. The second D is for desire, meaning your content is interesting enough to start thinking about procuring the product or service from your company. The last A of action means putting in a call-to-action item which allows your users to take action. The call to action item for landing pages is the form and the submit button.
There are many things that result in getting the landing page converted easily. However, one of the most important elements is the form. The form needs to be created in such a way that it captures the most desired information. If you are trying to collect too much information by creating lengthy forms, you will be disappointed. We as human beings are driven by convenience and we do not want to fill long forms unless we are really required to. A lot of times internet marketers face the issue of low or not conversion at all, in which case you need to try different formats of the same form to see which works the best. We are highly Capable Dubai Web Design Agency who have years of experience designing websites.
Trust is one of the most important aspects of a landing page. If you fail to offer trust to the users, you will not be able to see the conversions. There are many things that create trust. To start with, the experience that you have in the field is an important element in creating trust. Second, address the core concern of your potential customer instead of beating about the bush. Third, provide a social proof whenever possible like a customer review or testimonial to let the visitors know that you have already done it successfully enough to get appreciated. Fourth, tell the users about your company a bit, even in a line or so. Fifth is that make realistic promises and over deliver, instead of promising too much and failing miserably.