Importance of Mobile apps for businesses

10 July 2014

Mobile apps have started dominating as a source not only for entertainment but also as an opportunity to expand businesses all around the globe. With expanding sphere of smartphone devices and cross platform brand loyalty, mobile apps have gained an importance then never before. Corporates and businesses can not only target their potential clients through mobile apps but can also devise more effective marketing strategy with the help of mobile apps.

These applications, as all we know, are used on portable devices and this makes it easier for you to reach to your clients even when they are on the move. You can reach universal audience with smaller budget and fewer resources. Some of the other benefits that you can enjoy with the help of mobile apps include

  • Establishing loyalty
  • Customer satisfaction
  • Impeccable flow of data
  • Enhanced exposure of your services
  • Expand your potential market base

Mobile apps help you realign your business requirements as you are getting live feedback and response from your customers about the services and solutions that you have to offer. From brand promotion to real time interaction with your clients, there are various innovations that await you in the world of mobile applications.

Decision of launching a mobile app is not like any other common marketing decision taken in your company. Several points need a consideration when you decide to launch a mobile app. Some of them include:

  • Innovative design
  • Size of App
  • Preferred tools for development
  • Interaction level with customers

There is an interesting fact to highlight the utility of mobile apps that only 4% of the promotional emails sent into a client’s inbox are read but on the contrary 97% of the push messages forwarded via mobile apps is read by a smartphone user.

In case you have realized the importance of mobile apps in your arsenal of brand marketing and you want a company of professionals to design that mobile app for you, then Whitehats is actually the best choice that you can make. We have huge experience in designing mobile apps for our clients keeping in mind the nature of their business and the demands put forward by a client himself.



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