Website design is selected based mainly on the aesthetics. However, design may also have SEO implications, something that most people really do not think about. It is not necessary that website design that looks good may also work well enough for SEO purposes too. You need to have a website that is not only designed for visibility but also works well for the SEO. Otherwise, you would struggle to get more traffic onto it. The idea is to strike a balance where the website takes care of the looks and also fairs well for search engine optimization. When you find a website design that is SEO friendly too, it would help Google bots easily crawl it and make a sense of the content as well as URL structure. These small things go a long way in ensuring that your website keeps on receiving organic traffic. Here are some things that you need to take care of in web design to get optimized SEO results.
Title Tags
Title tags let the users and search engines know about the contents of a web page. A Website Design Company in Dubai must ensure that title tags can be easily integrated and edited without any problems. You need to make sure that you follow the guidelines for creating a unique title tag. The quality of the title that you are writing signals the search engine about the type of content that a web page contains. The average length of the title should be around 55 characters.
Heading Tags
Heading tags like H1, H2 and H3 are important from two aspects. The first is that they give proper structure to the content that you are publishing on your website. The second is that they provide the search engine with a clue about giving headings due importance from an SEO perspective. The idea is to make sure that when you give certain tags to headings, they are properly recognized by the search engines. The size of the headings can be easily set using the CSS style sheet.
Meta Tag Descriptions
Meta tag descriptions have been a source of controversy as some of the SEO experts think that they are not important for search engine optimization. However, contrary to this popular belief, Meta tags do play a very important role in SEO. Meta tag descriptions length should not exceed what has been mentioned by search engines. Search engines use these descriptions to categorize page while the users are able to decipher search results and click on the ones that make most sense to them.
User Experience
User experience is something for which standards are continuously revised. Responsive web design, which was once considered a luxury, has now become part of the search algorithm. Therefore, when you consider revamping your website, always make sure that the new design is responsive. A responsive design ensures that users spend more time on your website. They can easily access all areas of your website and easily navigate to a particular section. A good responsive website has a search field enabling users to find information anywhere on your website.
Use of Content Management Systems
Content management systems are not only helpful in managing content but also allowing users to update fresh text, images, videos and podcasts. When you have installed a content management system, besides providing responsiveness to the design, it also ensures that the themes have useful built-in SEO features. These features and extra plugins help further improve your website’s SEO. Therefore, a CMS makes your life a lot easier.
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