The selection of appropriate color combination has a huge impact on overall web site design, it`s look that ultimately affects the conversion rate of website. Psychologists believe color scheme has a high influence on customer perception about your business. That`s why world renowned brands spend considerable amount of time and money on making their color combinations for their logos, product packaging and web designs etc. When more than 60% of acceptance and rejection rates depends on the colors your web design company choose for your website then it must never be ignored.
If you or your web development company don’t know how to choose the right colors then your website design will stir up different moods with users. When used in the right way these colors will create a Powerful first and long lasting impression. The biggest challenge in choosing the color scheme is making the right combination that not only looks good but reflects your businesses well.
Here I have discussed different factors that you should consider while determining the color scheme.
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Determine The Product / Service You Are Selling.
First point that you should consider while choosing color of your website is the products and services that you are selling. Certain colors may not be good for your colors for example if your website intends to make website for selling Green or environmentally friendly products then choosing red and orange color will not be a good idea. However, you must be using any shades of green or earth tones for it. Try choosing the color that matches closely with the type of product that you are offering.
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Focus on the Target Audience.
While deciding the most appropriate colors for your website, your web development company should always consider your audience when deciding on the appropriate color for a website; consideration should be given to the target audience. If your target audience is elderly people then it may not be suitable color for teens and younger generations. In addition to that use of very bright colors, like red blue etc. may also cause eye fatigue, driving visitors away.
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Background Color.
Many people consider having a contrast of different colors in background helpful. It should be selected by choosing punches the body of website page forward while keeping the focus on the website. It is a better idea to use calm colors for the background that should make content easy to read.
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Text Color.
it is important that your web design company should choose text color should be selected based on the visibility criteria. You should not choose colors that make it difficult for customers to read. It is believed that black color at large is a good choice because it is easiest to read. People are more used to read a text in black color then others, therefore, you will be better at using this color for text.
Relate Color to Highlighted products.
As discussed earlier, it will be good idea to related products or services to specific colors or industry you are operating in. Different colors have different tones and moods that help you to distinguish from others.
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Red. This color is most commonly used on the websites that are selling children products. This is also suitable color for “call to action” on your website. For example “Book Now” and or “Reserve Now” all can be in any combination of red color. It is believed Red Color invoke emotions.
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Orange. This color and all other relevant colors are most commonly used for the websites that promote food products. This color will promote positive thinking and creativity. This color is attractive for the younger generation. Many businesses that are selling technology-based products are using orange color in their websites.
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Yellow. This color is relevant to cheerfulness and creativity. Mostly used to appeal children and kids. In addition to that, it is also used for the websites that are selling leisure products.However, this color is considered to put the strain on eyes and should always be used in combination of other colors most of the times.
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Green.
It is considered to be the color of peace that leaves pleasing effects on human eyes. Therefore it can be effectively used for websites that are relevant to nature or tourism. It is one of the most commonly used color that is largely in use for corporate websites. It symbolizes prosperity and wealth. -
Blue. It is considered to be conservative color that is linked to the higher level of trust value and can give users relaxed look. It is useful for websites that are selling high tech products. This color should not be used for text color as black color gives better visibility to content.
Black Black is the most useful color for websites that showcase photography and art. This color can add the sense of luxury to your website if used correctly.It is also preferred color for your content.
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There are many Web-based Tools that can Help.
You will find a number of tools online that will help you to apply different color combinations and see how they look like. You may check colors like Paletton , Color Safe, Adobe Color CC. Ambiance, and Flat UI etc. to help choose different colors.
But Remember!
In case your web design company try to use too many colors to make your website impactful it does not necessarily need to be full of colors. However you can apply up to 3 colors at maximum. Keep your site simple and don’t try to make it a rainbow of colors.
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