Having successful Website is not as hard as you might think. It comes down following elements that you should keep in mind while getting your small business website developed.
Decide your Key Message for your Audience:
The first thing to do is to identify your target market. Who are you talking to? What are the characteristics for the audiences that are going to visit your website? Unless you know all this information how you are going to target them. Unfortunately, many people who want to setup their website don’t know much about their target audience. You should first figure out why someone wants to visit your website. What is he looking for in the first place? Most probably they want something from you, may be they are looking for some products that you are selling or interested in services that you are offering through website.
Once you know why people are coming to your website and knowing what they are looking for you can develop a good and effective message to persuade them to buy product from you.
Choose an appropriate Platform:
Being a small business that has limited resources at their disposal, you should choose WordPress or Squarespace as your platform because by doing it you don’t need to have heavily customized website. However, you will need continuous improvement in features and contents to make it better as much as possible. Remember an easy to use platform for your simple website will be enough for you under limited budget conditions.
Make Use of Graphics and Visuals:
Graphics and visuals are an important part of effective website design. You should get help from different visual aids as they can communicate your message better than simple text. Only limited number of people will have that much time thoroughly read text. Therefore you should use pictures, graphics and other visual materials available Pixels and Shutterstock, etc. to in your website or better customer engagement.
A successful website should be able to do all of these following things.
Your Website should Visually Engage People:
This is where visual elements come in you should use different tools and techniques including graphics to visually communicate with your customers. It`s human tendency that we can process images more quickly than the text. Therefore, where possible use graphics instead of text or combination of both to deliver more effective message. Your visual element should be able to connect and engage them. If you are still wondering how you will do that you should read first part again where it has been discussed in details that if you know your customers, then you can use text and graphics according to their interests.
Clearly, Communicate the Message:
As discussed in the first section, you should know what message do you want to communicate and to whom. Your website should clearly communicate this message. Your customers should know what products or services you have “on offer” as soon as they land on your website. If customers are not interested in the product and services at first place, they are immediately going to leave rather than spending time in trying to understand what products or services you are selling. Even if they leave, they will have some information in the back of their mind so in future if they need something that you have an offer they will remember that they had once visited your website and that has left long lasting effect on them. Therefore it does not matter if your customers do not want to become customer immediately it will still help your brand in many ways.
Show Visitors What to Do:
Once you understand your website has clearly communicated its core message, the next step is to convey website visitors clearly what should they do next with clear call to action, in other words, you should give them a direction. If there is no clear direction they are most probably going to leave and if not they will not have a good experience.
Ideally, as soon as website visitor finish doing something there should be next logical step that should guide them further, Remember it does not necessary to order placement it can be anything including signup for newsletters.
Provide Tangible Value:
Finally, you should make sure your small website offers website visitors something tangible for example they are getting some valuable information, tips, and directions or even content that can help them or even make them laugh. This is what attracts visitors to your website at first place. They should enjoy visiting your website that’s what should be your purpose.