How Use of Graphics in your Web Design affects conversion rate?

12 November 2017

Just imagine, your e-commerce web design company has recommended you that your website needs a facelift to keep up with the latest trends and technology changes.  You being honest even may think it looks too ugly to be true while comparing it to latest trends. You may even feel bad about attaching it to your brand name.

So the only solution will not be just a few tweaks but a complete reinvention by hiring E-commerce web development company in Dubai, that will be bringing whole new concept and design. With that, you may think about use of cute cartoon characters, High-resolution background photos or even background video, lots of colorful graphics to make it a breathtaking design that may costs you a lot as well.

But have you considered how this full of graphics and colorful design will affect your website conversion rate?

Perhaps all of your strategy in developing such design may be wrong because

According to advertising guru Ogilvy, who conducted research on the use of flashy graphics and images for advertising purposes discovered that “images can reduce your readership” and in terms of a website, it will increase bounce rate. This is because images are good at grabbing attention but in the absence of any clear call of action or attractive content, it is completely useless. However, that does not mean you should not be using graphics. You should but there are best practices, and it is important that these best practices are acted upon to make it a better website.


Here are these best practices that even your web development company in Dubai may ignore.


  • According to David Ogilvy’s research, placement of your images matters lot, a common place for images is top of the page over the headlines as if its good image then the following text will be read by at least 10% more customers.
  • Your captions are one the most important things as these get 300% more attention than the body of text. If these captions are used wrongly and not used at all means losing a significant number of customers. Never forget, Placing image above the good caption is a good way to convert an attention-grabbing image into making people read more.


You must understand, not all graphics and images are good. Perhaps some are enough to turn away your website visitors away very easily. All emerging web design shows that era of stock images is over. However, you can use your own or product images with good quality sharp colors to get good results.  When it comes to conversion the rule is simple anything that turns your customer away will have an adverse effect on customer conversion rate. Every image that is not relevant is a waste of space.


Here are few types of images that you should completely avoid. These will not only distract your website visitors but will also create an impression of incompetence about your pages.


  • There are kinds of images that can even turn off customers by distracting them from pages. You must not be using poor quality images of any kind. Don’t use historical images unless you are talking about history.
  • Stock photographs are generic and just because these are good looking do not mean it will get the attention of website visitors.
  • Use of poor quality images that are over-compressed have low resolution will have a negative impact on conversion. Better keep empty or use space for other purposes then putting the image in a wrong place.
  • Avoid using crowd shot photos, rather than use image with a single main subject. Crowd shots give very generic impression with zero focus on a particular thing.


Remember one last important tip on use of graphics

A few months back, Google discovered that loading time of e-commerce website is an important factor because an increase in load time from 0.4 seconds to 0.10 seconds can significantly reduce traffic that may be up to 20%. Would you like to lose that much traffic? Off course no. If you know it all, you may also be aware that graphics increase the time it takes to load a website.

If you are looking for best web design company in Dubai, then you may contact us at  +971 4 338 2500 for a free consultation with our advisor.


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