How Use of Graphics in your Web Design affects conversion rate?

12 November 2017

Just imagine, your e-commerce web design company has recommended you that your website needs a facelift to keep up with the latest trends and technology changes.  You being honest even may think it looks too ugly to be true while comparing it to latest trends. You may even feel bad about attaching it to your brand name.

So the only solution will not be just a few tweaks but a complete reinvention by hiring E-commerce web development company in Dubai, that will be bringing whole new concept and design. With that, you may think about use of cute cartoon characters, High-resolution background photos or even background video, lots of colorful graphics to make it a breathtaking design that may costs you a lot as well.

But have you considered how this full of graphics and colorful design will affect your website conversion rate?

Perhaps all of your strategy in developing such design may be wrong because

According to advertising guru Ogilvy, who conducted research on the use of flashy graphics and images for advertising purposes discovered that “images can reduce your readership” and in terms of a website, it will increase bounce rate. This is because images are good at grabbing attention but in the absence of any clear call of action or attractive content, it is completely useless. However, that does not mean you should not be using graphics. You should but there are best practices, and it is important that these best practices are acted upon to make it a better website.

 

Here are these best practices that even your web development company in Dubai may ignore.

 

  • According to David Ogilvy’s research, placement of your images matters lot, a common place for images is top of the page over the headlines as if its good image then the following text will be read by at least 10% more customers.
  • Your captions are one the most important things as these get 300% more attention than the body of text. If these captions are used wrongly and not used at all means losing a significant number of customers. Never forget, Placing image above the good caption is a good way to convert an attention-grabbing image into making people read more.

 

You must understand, not all graphics and images are good. Perhaps some are enough to turn away your website visitors away very easily. All emerging web design shows that era of stock images is over. However, you can use your own or product images with good quality sharp colors to get good results.  When it comes to conversion the rule is simple anything that turns your customer away will have an adverse effect on customer conversion rate. Every image that is not relevant is a waste of space.

 

Here are few types of images that you should completely avoid. These will not only distract your website visitors but will also create an impression of incompetence about your pages.

 

  • There are kinds of images that can even turn off customers by distracting them from pages. You must not be using poor quality images of any kind. Don’t use historical images unless you are talking about history.
  • Stock photographs are generic and just because these are good looking do not mean it will get the attention of website visitors.
  • Use of poor quality images that are over-compressed have low resolution will have a negative impact on conversion. Better keep empty or use space for other purposes then putting the image in a wrong place.
  • Avoid using crowd shot photos, rather than use image with a single main subject. Crowd shots give very generic impression with zero focus on a particular thing.

 

Remember one last important tip on use of graphics

A few months back, Google discovered that loading time of e-commerce website is an important factor because an increase in load time from 0.4 seconds to 0.10 seconds can significantly reduce traffic that may be up to 20%. Would you like to lose that much traffic? Off course no. If you know it all, you may also be aware that graphics increase the time it takes to load a website.

If you are looking for best web design company in Dubai, then you may contact us at  +971 4 338 2500 for a free consultation with our advisor.

.



Latest Posts


  • Mobile application development company in Dubai

    5 Things to Consider Before Hiring a Mobile Application Developer.

    08 October 2018

    Got a great idea for mobile app? That you believe will attract mobile users. Many…

  • web design company dubai

    How Website Redesign affects your Online Business?

    25 September 2018

    Websites often need to be redesigned for one reason or another, however, one thing most…

  • E Commerce web design Dubai

    6 Things to Consider before Starting E commerce Website.

    19 September 2018

    Many businessmen who are interested in selling their products online believe that they just need…

  • website-optimization images web design dubai

    How to Speed Up your Website through Image Optimization?

    12 September 2018

    You may have heard from many people who know (SEO) Search Engine Optimization techniques that…

  • Logo design trends for 2018

    Logo Design Trends for 2018 and Beyond.

    10 September 2018

    When you think of any brand what comes to your mind is their visual identity.…

  • Wordpress_trends 2018

    WordPress Web Design Trends For 2018.

    28 August 2018

    Looking back on 2017, I think it’s safe to say that it was a good…

  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

Trending Updates
Mobile application development company in Dubai

Got a great idea for mobile app? That you believe…

Read More
web design company dubai

Websites often need to be redesigned for one reason or…

Read More
Social Channels

Testimonials


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us. Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it! Didier Sloukgi | Finance & Admin. Manager

    NORTHCORP

  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems. Tina Tejones | Accountant General

    ACO

  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodating Renate Fernandes | Office Manager

    id-Studio