Optimizing your web design for mobile users was once an option aside, something that was not a priority. However, the prediction about mobile browsing to overtake desktop mobile browsing to overtake desktop internet users by 2014 from KPCB and many others had held true. It`s truly an era of responsive design as the majority of Digital Media usage now takes place on mobile devices. No one can even imagine having a website without responsive design. It has become so important that Google has announced it’s much discussed “MobileGeddon,” a plan to rank sites based on “mobile friendliness”. That means websites that are not user-friendly will not be able to get higher ranking in search engine. So if your website is not optimized for mobile users, then your are excluding more than half of your potential customers right from the start. It is no longer an option, and you should consider having responsive web site design as soon as possible.
Let’s have a look what actually responsive design is? and what are its essentials?
Responsive website design refers to the ability of a website to react appropriately to the device that people are browsing with. The website should be optimized to display differently to work across multiple screen resolutions. For example, A website may be displayed in multiple columns on Desktop/ laptop but should scale automatically into two or one column when accessed through tablet/mobile.
In other words, a responsive website is a dynamic website that can take different shapes to adjust it with different screen resolutions of mobile devices.
Cost Effectiveness: Although it may sound, to cost you little more initially, actually its costs effective as you don’t need different websites for different users. All users can get access to the same site.
Easy Maintenance: Having responsive website mean you don’t need to have multiple websites for each mobile device that means less maintenance did not require nor you need to update contents on different websites.
Consistency: it offers consistency in user experience. Your website visitors get the same experience as a desktop.
Better Compatibility: Responsive website design provides greater compatibility across different browsers and operating systems.
Large Support Base: If you use responsive web design framework, then be assured you are supported by hundreds of thousands of active developers and online user’s community who are constantly working to improve the functionality of the design with mutual help.
Display issues: While most of the pages will look perfect on a desktop/laptop, few of your pages may not be displayed well when resized according to a mobile device.
User Experience: Although your website will fully support mobile phone devices, but viewing the website on it is completely different experience from desktops. Having one website for all devices restricts your flexibility to offer website users purely tailored experience.
Excessive Code: A responsive framework can be loaded with a number of features that you may not use leaving excessive code in the backend. That may sometimes cause different errors or security issues.