eCommerce web design dubaieCommerce web design dubai

6 Common E commerce Web Design Mistakes to Avoid.

04 June 2018

Technological advancements have opened new avenues for business and ecommerce is one of them. The volume of ecommerce based transactions is growing at the rapid pace. That`s why almost every company that was relying on physical channel to sell their products is also focusing on establishing business online. However, not everyone is successful and there are reasons for their failure. Entrepreneurs don’t take online business seriously and believe customers will start buying the products online as soon as they establish an ecommerce website. One thing is to remember ecommerce web design is just one aspect of it. The success only comes when you focus on every aspect on your online business.

At Whitehats Design, we often see businesses setting up ecommerce store without much research and information into their niche. That means they don’t have any ecommerce business strategy in place. This usually results in failure of their ecommerce business.

Here, we have discussed different ecommerce related mistakes that we notice often and should be avoided at all costs.

  • Choosing Wrong Ecommerce Platform.

Selection of appropriate ecommerce platform is crucial, if you make mistake at this stage, all your efforts in terms of time and money will go in vein. Since there are many different ecommerce web design platforms exists, choosing the right platform may be often confusing and difficult. Your web design company may be able to help, but make sure it should revolve around your business requirements and user experience goals. You just need a platform that help your businesses, nothing else matters. Most of the ecommerce web design platforms offer free trails. We suggest you to spend some time looking at all the possibilities like shopify, Magento , Big commerce and WooCommerece etc.

  • Not Knowing Your Area of Business/Niche.

Just like any other types of physical business, ecommerce business cannot be successful unless you know your niche. People make a mistake of jumping into the business without first conducting research on it or exploring more about it. Ecommerce websites usually has large number of products on offer. Therefore you must understand all about these products to sell effectively.

  • No Strategy.

If you are smart businessmen, you will never waste your valuable time, energy and resources without a strategy that is practical and workable. Before launching ecommerce business you must make sure that you have worked on strategy part first and identified how it will work for you.

To get a good start, you must draft a strategy that that includes

  • Identification of your target market and customers.
  • It is very important that your buyers leave feedback for you.
  • Work on supply chain part so you can meet orders and demand in time.
  • How you will ensure transparency and trustworthiness of your ecommerce business in the eyes of customers?
  • Don’t forget to target mobile phone users and customers.
  • Enter with full planning and no breaks or unavailability in offering your products.
  • Not Adding Trust Factors.

Ecommerce business is heavily reliant on the trust and you will need to work hard to improve your trust worthiness. Where it is earned through providing high standards of service and products, ecommerce web design can also be designed to include few of these factors like.

  • SSL (Secure Socket layer- certificate )
  • Always publish terms of use page.
  • Add privacy policy.
  • Refund and Exchange policy should also be published.

You must also ensure your website visitors feel secure while providing you’re their personal information. Use logo and signs to indicate your use encryption or SSL to secure web design. Try to keep your ecommerce web design simple and effective, provide clear navigation and website structure so they can get easy access required page easily.

  • Not Allocating and Using Budget in the Right Way.

Ecommerce business may require you to continuously update your website, marketing, customer contact channels and product range. All of this will not be possible without right amount of budget that is carefully allocated to all areas of ecommerce business. You will need to optimize strategies to grow your business, allocate budget for search engine marketing and bringing traffic to your website. Therefore, consider dividing your money on every aspect from start from ecommerce web design and should include products, marketing and customer services etc. Make continuous changes and optimize according to your business needs.

Overseeing the Power of Social Media

Social media has emerged as a powerful new medium for conveying your marketing message. if by chance you have not focused on social media then you are losing a big market. Customers today wants to get engaged with sellers through social media. Therefore you must not oversee the potential of social media or it will be one of the biggest mistake every. However, be cautious in your interaction with customers , always respond quickly and keep social media channels updated on daily basis. Social media can help you to significantly improve your brand exposure.

Looking for reliable Website Design Company in Dubai? Whitehats Design specializes in developing corporate web designecommerce web design and web portal that are developed according to modern trends.

 



Latest Posts


  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

  • Google cloud build announced

    Google Cloud Build – A New Continuous Integration & Delivery Platform

    26 July 2018

    Google Cloud Next 18 day 1 has concluded with various announcements that were sure to…

  • Payment_Gatway_Ecommerece_Web design_ Dubai

    How to Choose Payment Gateway for your E-commerce Website?

    22 July 2018

    As E-Commerce industry growing and the use of smart phone is on the rise, customers…

  • visual_search-works-ecommerece-webdesign -dubai

    How AI based Visual Search Will Revolutionize Online Shopping?

    19 July 2018

    Just recall, the last time you made a purchase. It pretty much sure it was…

  • website-security corporate web design dubai

    5 Ways to Increase Website Security without Compromising Usability

    16 July 2018

    Setting up corporate website or ecommerce web portal design requires considerable amount of time, energy…

  • increase website engagement_Website design dubai

    5 ways to increase website visitors engagement.

    11 July 2018

    The purpose of every website is sell products or services to the target market. This…

  • Google_xml_sitemap_webdesign_web_Design_Dubai

    How and why you should Add XML sitemap to your web design?

    03 July 2018

    You are reading this because either you have interest in webdesign or own a website…

Trending Updates
How to make Website GDPR compliant

The GDPR or General data protection regulation came into effect…

Read More
web_access_web_design_dubai

Website development projects require lot of resources. These are focused…

Read More
Social Channels

Testimonials


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager

    NORTHCORP

  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General

    ACO

  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager

    id-Studio