Business Logo and How It Portrays Your Brand Image-Dubai Web Design Agency-Whitehatsdesign

Business Logo and How It Portrays Your Brand Image

29 February 2016

When you start a business, one of the most important things that a customer sees is the logo. Regardless of the size your business, logo is either nonexistent as far as the customer is concerned or does not exist at all. Therefore it is important to know that business logos need to be taken very seriously. A true businessman cannot take something lightly which reflect their brand or business on all the marketing literature like brochures, flyers, and business cards. You need to make sure that you reflect the same logo in terms of look and feel on everything.

The first impressions of your business are carried forward by a logo. The customers are choosy when it comes to select a brand for given product or service. There are so many brands out there doing the same thing like you that you can easily get lost in that crowd. Consider a company with a vague and unclear logo, not depicting the company’s overall image; the customers will always struggle to remember that. On the other hand, consider a company that has a logo that truly reflects its image, is polished and refined. Customers of that company do not need to struggle remembering the logo. There are countless examples of these types of logos that stick to customers’ mind like the logos of Google, Facebook, DHL, Starbucks, McDonalds, Subway and so many other brands. All these brands understand that logo is important and they have worked hard to ensure that customers recognize them by just having a look at their logos.

Tips for Using Logo

Here are some important tips that you need to keep in mind when using a logo.We are highly Capable Dubai Web Design Agency who have years of experience designing  websites and bussiness logo.

Consistent Use of Composition

The design and other elements associated with form the overall composition of your logo. A lot of companies are not consistent with their templates. When they use different designs with their logos, this creates a lot of problems for the customers. The customers struggle to recognize and relate the logos with the company. Create templates and use them instead of creating a different design each time you require them.

Ensure Intelligent Product Placement

A lot of companies choose not to include brand assets like fonts and colors to their social media designs, this adds to your difficulties of successfully advocating your brand. It is therefore not easy branding your images. A simple and easy to follow way is by focusing our image on the logo. This placement of the logo mounted onto the product ensures that the customers do not miss it.

Place Image Properly

The placement of the image at right place also helps improve logo visibility. Whether you want to use the image for the purpose of background or standalone post, you need to keep in mind that it consistently follows the overall theme. You need to be careful selecting the right image after knowing what your company really does and what would abode well. For example, an airline might be using images of the popular destinations with their logo to showcase their most in-demand traveling destinations.

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