Animation studio Dubai, Web design Dubai

Animations and Motion Graphics Trends. 2018 and Beyond.

06 December 2017

 Use of animation has always been a popular way of storytelling.Like any other thing, the trends of Animations and motions graphics are highly affected by latest technological innovations and changes.The use animation has been growing in last few years especially in web design and marketing videos where it is used to explain different features of products.Animations and motion graphics that takes less time to develop but still are attractive and impact are being developed and used extensively.

In future, you can expect the mixing of 2D and 3D animation and graphics to create a perfect and everlasting balance between depth and visual attractiveness this year.

You can also expect the decreased use of Macromedia Flash-based animations while HTML, CSS and JavaScript-based motion graphics will become more popular among developers.

Future websites will be using animation to improve website user interface and creating the better user experience.

Here are details of current and future trends that will change the way we use animations and motion graphicsin 2018 and beyond.

Growth of Virtual Reality.

Virtual reality investment has grown in last years now its entering into a new phase where technology companies will be using it for various purposes. The storytelling through virtual reality will be attractive enough to gain more popularity. Virtual reality in animation has great potential in future and will be extensively used in all formats.

Simplified Iconography.

Simplified and less complex approach icon and logos have been very popular among designers. It is believed that the simpler the log, the better impact it would have on the target audience. The visually appealing effective and modern way of designing logo is the one that is simple and can be more easily used for marketing purposes.

 Mixing 3D and 2D.

The trend of mixing 3D and 2D have been uncommon in the past how now it is becoming more and more popular.  The reason behind its popularity is that by successfully combining 2D and 3d you can even get better results regarding style, graphics, and illustration. Within dynamic constantly moving animation, this can help developing good quality animation video that can be used in website designs. Many animation design companies are using this approach to create better animation.

Dynamic Typography.

According to web design companies, latest trends include the use of large typography in different font styles that are now extensively available. It can improve the design a lot. While it’s being used on web design animations are also using it convey the message that is written in beautiful font and style. The dynamic typography will be extensively used in animation in future.

Use of GIFs.

Gifs are used in web design and many other purposes since long. The Use of Gifs gained popularity with Facebook and Twitter allowing Gifs on their respective platform. They can be used in design in many ways to communicate the message with the help of animations or show emotions and even display humor to them.


Another popular trend in motion graphics and animation is combining live action elements and different CGI components that are a great way let audience give a new style to see. It has better marketing impact where different parts work together to create a more beautiful and complex design.  Your target audience will fall in love with it.

Retro Look.

Very recently the creation of retro look through animation and motion graphics is becoming popular. It revolves around the concept of creating long-lasting impacts on customers while conveying the message as well. You must remember that animations and motion graphics is also an effective way to deliver the desired message to the audience.  This style can be used for both marketing and web design purpose.

Contact Whitehats design to get your website developed and designed according to latest trends. Whitehats design is best web design company in Dubai who specialized in all types of corporate and business websites.

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