A Guide to Product Photos for Ecommerce

24 May 2017

You must have heard the that “A Picture is worth a thousand words” it`s pretty applicable in e-commerce. Product photos are perhaps, the most important element of your web store. Photos can even make or break your business. Keeping this importance in mind, this blog provides comprehensive tips and guidelines for taking product photos.

 

The topics include

 

    • The importance of images for online business.

 

  • Best ways to showcasing high-quality product images.

 

The importance of product images for online business.

 

The purpose of hosting product images on your website is that these are used to effectively communicate to your customers about details for your products.

 

  • Your product photos are the one that a customer sees first, and by having seen it, they decide whether the product matches their expectations or not. They get an idea if the product colors, size, styles and other qualities are what they are looking for.

 

  • The images help customers in a better understanding of your products. As online stores lack letting customer physically hold products therefore with the use of high-quality images customers can imagine how this product feels like.

 

  • Good quality photo images are like brand ambassadors of your products. They make your brand more recognizable as people remember pictures more than simple text.

 

  • If you have better quality photos, then you certainly have a competitive edge over your customers. You product image, option price everything is affected by

 

  • Good Quality photos, useful product copy ensures increased sales and fewer returns so that you can expect better ROI.

 

  • If you have good quality images there are more chances that your customers will share it on their social media profile making it viral with many times more visibility than you expect.

 

So we have discussed why good quality images are important for your brand. Here we have discussed the best practices related to the product image. By following these best practices and you will be able to get good quality images.

 

  • Get High-Quality

First and most important things are making sure that you get high-quality images and that`s a must. Make sure you get the clearest picture possible otherwise customers will think you don’t want your clients to see the picture.

 

  • Make sure you incorporate alternative views:

Another must have photo best practice is you must showcase alternate views as well. You should make sure that customers should get a similar experience as they get wet in a store by walking into it. You must showcase your product from different angles from different views to give the customer a complete experience. You may also add a photo, where same products being used.

 

  • Use Different colors and variants of the product:

If your product has different variations and colors, then you must showcase all the different colors and variations. So the customers would know what that product look alike in different colors and varieties.

 

  • Enable zooming:

To make your photos exceptionally good quality, you should provide its closer look. Therefore it will be a good idea to use the zoom of your camera this will give an opportunity to your customers to have the close view of your picture; it will not only decrease their purchase risk perception but will also reduce chances of product returns in case they feel it does not look like a picture.

 

  • Consistent with each other:

It is important that your product images are consistent so that it can have a better impact on customers. Use similar technologies for each picture; you must make sure it provides a consistent experience to the customers with each image. This can be ensured by using manufacturer`s images, by hiring someone to take pictures, take your own product photos. it`s better that you get your own photos rather than using the one provided by the manufacturer.

 

Summary:.  The quality of product photos is the most important element of your e-commerce store. You must make sure you get best quality photos to make your customers experience near to real like warehouses. Although you may get photos from plenty of sources like manufacturers, or other websites having your own good quality photos is a better idea. You must follow best practices to get good images like use better color, background, zoom and high-quality cameras, etc.

 

Conclusion: It can be concluded that having good quality images for your e-commerce store comes down to few best practices that you should be following. Using consistent, closer looking, different angles and variants of products are important,



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