7 Things Competitors Can Teach You about Web Design.

12 December 2017

Since more and more customers are turning to buy products online, it has become essential for every business to have a website. This website should not only be designed according to needs of customers but should also provide better visibility to your brand online.  In order to have a successful website,  you must choose the best web design company in Dubai, that can make the right use of different design elements. In addition to that, you must also conduct competitive analysis of your competitor`s web design that will reveal important insight about how you should improve your business website.

HomePage.

The first impression lasts forever. The home page of your website is the first place to interact with your customers. Your web design company should conduct competitive analysis that starts from Homepage. Your clients will be landing on this page; therefore it should be able to give customers an overview of what your website is all about? In order to appeal and attract the right segments of the audience, you should have the right combination of all the important elements like graphics, texts, and persuasive content that could compel your customers to visit your website again and again. You must consider the industry or niche in which your competitor is operating. Evaluate how your competitors have crafted the homepage and try to find out differences. Also, analyze how well your competitors are doing you must compare it with your own website. Find out the differences and similarities on your homepage. These findings should be used to learn how your competitors are doing something good or bad.

Layout.

The layout of your website should always be designed according to the needs and interests of your customers. Where poorly designed website layout may turn away your customers, it may also have consequences for search engine optimization of your website. Therefore, it is important that your website layout is not only attractive for your website visitors but also support your SEO efforts. One strategy that your web design company can adopt to improve your website layout is to analyze your competitor`s website, understand how the layout affects your navigation and overall user experience. A good layout means your website visitors should be able to understand your website easily and quickly. A clean clutter-free website is all you need for an efficient web design. Experience and understand why certain elements of your website are being used in a certain way.You must specifically focus on layout, the navigation, and your experience as a whole.  If you find your competitor’s website layout easier to use and navigate, clutter-free and better user experience then you should try making your website design better than theirs.

Graphics.

The appropriate use of graphics and images is an important part of web design. A website without graphics or images will look bore to users. Perhaps you cannot think of selling your products and services without images. You must remember your website visitors may not have enough time to read. Therefore avoid using too much text on the e-commerce based website. Your web design company in Dubai should compare your use of graphics with competitor’s website. If you see they have used something new that is according to latest trends, you may also follow the link. Since everyone uses it differently, there are a lot of things that you can learn from your competitors.

Use of Color Scheme.

A proper use of color schemes can help your company`s branding efforts. It is important that your web design company makes proper use of colors in your logos and web designs.Explore how your competitors are using color variations on their website. Are the using specific colors that are specific to your niche? Are these colors too dark or bright?  Is the color scheme is consistent throughout their web design, i.e., social media, logos, website`s, etc.?

Use of Social Media.

With the popularity of social media, it has become an essential part of every design. Keeping your web design up-to-date with latest trends is important, therefore, now days almost every web design has social media buttons on their layout that are connected to specific accounts. You must evaluate your competitor’s website for social media buttons. You must check if they are connected to some active accounts or not.You may use these buttons on your website drive traffic to your social media page, and it can help you developing brand community.

Mobile-Friendliness.

Since the use of smartphones to access the website is on rising, it is logical to design websites that are mobile friendly and can be accessed through digital media. If your website is not mobile friendly, then it will lose a significant amount of website visitors. In addition to that, it is also a fact that if your website not mobile friendly or responsive, then it will also make it difficult for you to rank the website in search engine. Evaluate your competitor`s website and understand where you can be better than them for example if they are not yet using responsive web design then it means your competitor is not well informed about latest trends. By using a responsive design, you can attract that segment of customers who want to access the website through their smartphone devices.

Other Elements.

Competitive analysis just doesn’t end with above-discussed steps. In addition to taking care all above elements, your web design company may also conduct an audit of web content and learn how they are persuading target customers by influencing them to make a purchase. You may also check for blog engagement and involvement with users. Through all this evaluation you must try to figure out how you can be better at using different elements of web design so you can have a better customer base.

Looking for reliable web design company in Dubai? Call Whitehats design at +971 4 33 82500  and discuss your requirements with experts.

 



Latest Posts


  • How to make Website GDPR compliant

    How to Make your website GDPR Compliant.

    15 August 2018

    The GDPR or General data protection regulation came into effect from 25th May 2018.Whilst many…

  • web_access_web_design_dubai

    5 Simple Ways to Improve Website Accessibility.

    09 August 2018

    Website development projects require lot of resources. These are focused on many things like Content…

  • web design trends, web design dubai,

    Web Design Trends That Will Become Obsolete In 2020.

    06 August 2018

    Every industry is driven by some trends that are influenced by different elements. This is…

  • Google cloud build announced

    Google Cloud Build – A New Continuous Integration & Delivery Platform

    26 July 2018

    Google Cloud Next 18 day 1 has concluded with various announcements that were sure to…

  • Payment_Gatway_Ecommerece_Web design_ Dubai

    How to Choose Payment Gateway for your E-commerce Website?

    22 July 2018

    As E-Commerce industry growing and the use of smart phone is on the rise, customers…

  • visual_search-works-ecommerece-webdesign -dubai

    How AI based Visual Search Will Revolutionize Online Shopping?

    19 July 2018

    Just recall, the last time you made a purchase. It pretty much sure it was…

  • website-security corporate web design dubai

    5 Ways to Increase Website Security without Compromising Usability

    16 July 2018

    Setting up corporate website or ecommerce web portal design requires considerable amount of time, energy…

  • increase website engagement_Website design dubai

    5 ways to increase website visitors engagement.

    11 July 2018

    The purpose of every website is sell products or services to the target market. This…

  • Google_xml_sitemap_webdesign_web_Design_Dubai

    How and why you should Add XML sitemap to your web design?

    03 July 2018

    You are reading this because either you have interest in webdesign or own a website…

Trending Updates
How to make Website GDPR compliant

The GDPR or General data protection regulation came into effect…

Read More
web_access_web_design_dubai

Website development projects require lot of resources. These are focused…

Read More
Social Channels

Testimonials


  • I contacted Whitehats through their website and was immediately served by a customer service agent. I briefly explained my concern and gave my contact details. The same day in the afternoon I was contacted by an IT engineer and we scheduled a date for a visit to my apartment. Upon arrival the next day the engineer was polite, professional and confident and got the job done in an appropriate manner. I’m very satisfied with the service provided by Whitehats and plan to contact them in case of any future services. Therefore I would also recommend them for any IT related services.

    Saba Elahi

  • Whitehats cooperation with us has been indispensible, wherever we faced problems they were very fast in assessing and rectifying the things. Their continuous support has given us immense confidence for smooth functioning. During our office premises shifting, great efforts and support from you, we were able to start operations at the new premises without any downtime. They are like 24*7 support for us.Sachin Kansal | Manager (Compliance) and MLRO,

    State Bank of India

  • Professional, Quick response, Excellent service, Dedicated team! All you need in a great business and Whitehats provides it!Didier Sloukgi | Finance & Admin. Manager

    NORTHCORP

  • We have been dealing with Whitehats for more than 3 years and we are very happy with their service!! I can call them anytime :) if we have problems.Tina Tejones | Accountant General

    ACO

  • I have known White Hats for the past four years now. They are very reliable IT Company efficient in their work and you could have them at your beck and call anytime. Besides their staff are very co-operative and accommodatingRenate Fernandes | Office Manager

    id-Studio